Insane Eleven was born from stylist Ilaria Livreri's constant desire to reinvent herself, together with the support of the ten-year experienced family business.
As a matter of fact, the company “Creazione Danza Livreri” was founded in 2001 by Ilaria’s father as a small artisan tailor’s shop.
The company has undergone an evolution through the years, having begun in the Sixties as a knitwear factory owned by the Livreri family, who can boast a more than fifty-year experience in the apparel industry, passed down from generation to generation.
Later acclaimed in the dance field, the company has always had its own philosophy:
CREATE AND PRODUCE IN ITALY.
Supporting the MADE IN ITALY has always been considered a priority.
In order to guarantee high quality standards, raw materials are therefore purchased in Italy, from fabric manufacturers.
But it’s not only this: each item is conceived, designed and tailored in the laboratories of the company and every phase until packaging and shipping is accurately looked after.
This process is part of the philosophy of Insane Eleven, whose goal is to offer MADE IN ITALY high quality products and keep prices affordable.
This can happen thanks to the ability to produce each piece within the factory, so to keep craftsmanship as fundamental as it has always been for the company.
“This is one of the reasons why we don’t want to stock items” Ilaria says “but we produce everything on request. When we receive an order, each item is cut, tailored and then shipped to the client. This process give clothes an additional value: the prestige and allure only a HANDMADE product possesses”.
THE STRENGHT OF A SHARP STYLE
MADE IN ITALY
“Working with INSANE ELEVEN makes me feel free to propose articles which reflect exactly my way of being” – Ilaria Livreri
On July 2017, the brand INSANE ELEVEN was born, a bohemian and revolutionary brand ideated for an audacious woman confident to wear original designs, enchanting fabrics and an absolutely pleasant comfort. Perfect clothing articles for both day and night time, EASY TO WEAR collections to be fully experienced.